Thursday, November 21, 2013

Ethics subliminal advertising is one thing, but who cares psychology of advertising and marketing a


Ensuring marketing is vitally necessary for business activity as well as these communication tools product. I would however like to point out not just fairest practices of some retailers to use as a tool for manipulation of subliminal advertising.
To understand the subliminal advertising is necessary to know how the human eye works. The (un) perfect body is able to capture the movement of the film at a frequency of up to 24 frames per second, thus in succession in rapid succession that shows movement in small steps. Our consciousness does not register these 24 images individually, but only as a whole. For a long time scientists elljusstakar believed that this phenomenon causes the inertia of the human eye. Today it is known that, in the illusion elljusstakar of movement in the film is responsible stroboscopic effect that Michael Faraday discovered. It is based on the rapid succession of images that merge into a moving picture elljusstakar only insofar as they are consecutive images interrupted by short phases elljusstakar of darkness. For his discovery followed more inventions than Stampfer strobe and Plateau fenakistiskop. Even when our consciousness is able to perceive each of the 24 images making up the movement of the silver screen, each subconscious registers. If, therefore, between these places put one that does not belong there, the human eye will not notice it, but the subconscious mind registers it. When it comes to advertising or product placement subtitles between different phases of movement. Its origin dates back to around the 19th century. In 1957 was used marketing specialist James Vicary, when the popular movie screenings to put Links eat popcorn, drink Coca-Cola, which then increased the sales of Coca-Cola by about 18% and popcorn sales by up to 58%! Since then, subliminal advertising and constant returns even if it is now more important and developed countries banned, it is very difficult to distinguish what is an acceptable product advertising industry and when it is a manipulation.
Vladimir Moravek says:
In my opinion buducnost has no subliminal advertising, because the country forbade it and I will fight against it. But what country a prohibition can not, product placement in films and serials, and I think it has a similar effect as mentioned subliminal advertising and it's legal.
Ethics subliminal advertising is one thing, but who cares psychology of advertising and marketing and advertising subliminal and subconscious are really interesting in terms of psychology and understanding the process of perception.
I see it as a manipulation tool that can influence the consumer to the extent that it causes need to purchase the product. Personally, I think that subliminal advertising simply will not vanish, because this way of achieving higher profits from the sale.
Subliminal advertising also perceive negative and manipulative. It may not be placed only on television but we can already discern it on billboards, posters and advertisements on public transport.
Given that the trader is primarily about money and profit, it is likely that subliminal advertising rid of, quite the contrary. Psychologists are increasingly searching for advertising agencies to invent new and more sophisticated ways to attack the human subconscious and become established there.
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